The more awareness you can drive before the campaign launches the better as once your Kickstarter does begin you are on the clock. Use social media platforms like Facebook, Twitter, or RedditĬreate a small Facebook ad campaign before the Kickstarter launches so that people can sign up for updates. We recommend that you create this well before it launches as people will want to sign up and be alerted when your game is closer to launching! beforehand so that people are already getting excited about your project! - This makes them much more likely to jump into the Kickstarter once it does launch.īuild a website where people can register their email address for updates.Ĭreate an email list or update your existing one with a countdown to the launch of your Kickstarter campaign.
You should upload this onto your website, social media, YouTube etc.
Many Indie games plan their Kickstarters months in advance as part of their overall strategy.Ī pre-launch video is a vital way to get interest in your video game Kickstarter and build momentum for when the time comes. If you can start marketing before the campaign, it will be more successful. Do not wait for your Kickstarter campaign to begin before you start your marketing.
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